Business Organisations and Society: Digital Transformation The organisers of a ‘CIPD Festival of Digital Transformation: Ways of Working in a Digitally Enhanced World’ have approached you to design an educational artefact (in the form of a reflection) for potential and current line managers based on one of the following topics (you choose one topic only): To address this question, you should consider the following. The […]
Understanding Markets and Marketing: Customer Engagement Analysis You have been appointed to work in the marketing department of Flamingo. Flamingo is a regional health café based in Sunderland. https://flamingobarandcafe.com/. The first task the senior management team have given you is to undertake an evaluation of the organisation’s customer engagement strategy. They are particularly interested in exploring the current customer value approaches and identifying their competitive […]
