International Marketing Management – Technology Sector Analysis Scenario: Brief Background on the Technology Sector Technology sector is widely recognised as one of the most dynamic and fast-moving industries, characterised by rapid innovation cycles, intense global competition, and continuous disruption (Kotler & Keller, 2022). Digitalisation has fundamentally reshaped consumer expectations, pushing organisations to invest in advanced technologies such as artificial intelligence, cloud computing, and data analytics […]
Posted: March 24, 2026
Understanding Markets and Marketing: Customer Engagement Analysis You have been appointed to work in the marketing department of Flamingo. Flamingo is a regional health café based in Sunderland. https://flamingobarandcafe.com/. The first task the senior management team have given you is to undertake an evaluation of the organisation’s customer engagement strategy. They are particularly interested in exploring the current customer value approaches and identifying their competitive […]
Posted: December 25, 2025
Social Marketing Campaign: Addressing a Wicked Problem M34413 Assessment Task Your task is to apply social marketing principles to address a wicked problem of your choice, which requires an intervention to achieve positive outcomes. You are asked to develop a 5-minute narration explaining your choices, highlighting, and justifying your social marketing campaign/intervention. Your report should include: Campaign Aims and Objectives: A summary of the problem […]
Posted: September 11, 2025
